Allegro
Task
Build a high fidelity prototype for a concert ticketing app
- Find a way to highlight liking events for later
- Include a way to filter ticketing for different kinds of users
- Remove any pain points and make the overall purchasing experience easy for users to complete
“I love going out with my partner, specially if it’s doing an activity related to a shared hobby”
Sandra Fernández
Age: 45
Education: Bachelor Degree
Hometown: Madrid, Spain
Family: Married, two cats
Occupation: HR Management
Goals
‣ Have a quick user flow when purchasing tickets
‣ Having easy access to good sitting at concerts and more information overall
Frustrations
‣ Using too much time sorting through non relevant information
‣ Not being able to purchase tickets in time
“Looking to have fun, meet new people and have new experiences”
Pablo Rodríguez
Age: 18
Education: Associate Degree
Hometown: Barcelona, Spain
Family: Single
Occupation: Film student
“Looking to have fun, meet new people and have new experiences”
Goals
‣ Have access to cheap concert tickets
‣ Get to go to different venues with other students
Frustrations
‣ Unable to find quick access
to cheaper options
‣ Get too overwhelmed by available options
In this set of early wireframes. I started elaborating ideas for the main landing page of the app.
After sketching out some wireframes and thinking through the preliminary flow, I reviewed what was necessary, unnecessary , and what areas needed improvement. Finally the low fidelity wireframes came along.
I prepared an unmoderated usability study with a session of 5-10 minutes each with a small series of questions to a group of concert goers that have used an app to purchase tickets.
The participants were asked to test the low-fidelity prototype with a series of goals set in order to gather feedback for the next iteration and high fidelity prototype.
Participants wanted to be able to mark their favorite events to get notifications on it.
The majority of participants found the process quite easy but some wanted to filter their tickets options.
The color values chosen for Allegro express what this product is about; new, all-in-one, trendy.
The logo aims to make it clearer what this app is about and what it offers.
ICONOGRAPHY
TYPOGRAPHY
COLOR PALETTE
After numerous iterations the final mockups were created in order to bring key components to developers and showcase it to stakeholders.
